FOBO, or Fear of a Better Option, is the anxiety that something better will come along, which makes it undesirable to commit to existing choices when making a decision. It's an affliction of abundance that drives you to keep all of your options open and to avoid risks. Rather than assessing your options, choosing one, and moving on with your day, you delay the inevitable. It's not unlike hitting the snooze button on your alarm clock only to pull the covers over your head and fall back asleep. As you probably found out the hard way, if you hit snooze enough times, you'll end up being late and racing for the office, your day and mood ruined. While pressing snooze feels so good at the moment, it ultimately demands a price.

Each species of animals can detect a different range of odours. No species can detect all the molecules that are present in the environment in which it lives ― there are some things that we cannot smell but which some other animals can, and vice versa. There are also differences between individuals, relating to the ability to smell an odour, or how pleasant it seems. For example, some people like the taste of coriander ― known as cilantro in the USA ― while others find it soapy and unpleasant. This effect has an underlying genetic component due to differences in the genes controlling our sense of smell. Ultimately, the selection of scents detected by a given species, and how that odour is perceived, will depend upon the animal's ecology. The response profile of each species will enable it to locate sources of smell that are relevant to it and to respond accordingly.

There is nothing more fundamental to the human spirit than the need to be mobile. It is the intuitive force that sparks our imaginations and opens pathways to life-changing opportunities. It is the catalyst for progress and personal freedom. Public transportation has been vital to that progress and freedom for more than two centuries. The transportation industry has always done more than carry travelers from one destination to another. It connects people, places, and possibilities. It provides access to what people need, what they love, and what they aspire to become. In so doing, it grows communities, creates jobs, strengthens the economy, expands social and commercial networks, saves time and energy, and helps millions of people achieve a better life.

As much as we can learn by examining fossils, it is important to remember that they seldom tell the entire story. Things only fossilize under certain sets of conditions. Modern insect communities are highly diverse in tropical forests, but the recent fossil record captures little of that diversity. Many creatures are consumed entirely or decompose rapidly when they die, so there may be no fossil record at all for important groups. It's a bit similar to a family photo album. Maybe when you were born your parents took lots of pictures, but over the years they took photographs occasionally, and sometimes they got busy and forgot to take pictures at all. Very few of us have a complete photo record of our life. Fossils are just like that. Sometimes you get very clear pictures of the past, while at other times there are big gaps, and you need to notice what they are.

Back in 1996, an American airline was faced with an interesting problem. At a time when most other airlines were losing money or going under, over 100 cities were begging the company to service their locations. However, that's not the interesting part. What's interesting is that the company turned down over 95 percent of those offers and began serving only four new locations. It turned down tremendous growth because company leadership had set an upper limit for growth. Sure, its executives wanted to grow each year, but they didn't want to grow too much. Unlike other famous companies, they wanted to set their own pace, one that could be sustained in the long term. By doing this, they established a safety margin for growth that helped them continue to thrive at a time when the other airlines were flailing.

Even though two variables seem to be related, there may not be a causal relationship. In fact, the two variables may merely seem to be associated with each other due to the effect of some third variable. Sociologists call such misleading relationships spurious. A classic example is the apparent association between children's shoe size and reading ability. It seems that as shoe size increases, reading ability improves. Does this mean that the size of one's feet (independent variable) causes an improvement in reading skills (dependent variable)? Certainly not. This false relationship is caused by a third factor, age, that is related to shoe size as well as reading ability. Hence, when researchers attempt to make causal claims about the relationship between an independent and a dependent variable, they must control for ― or rule out ― other variables that may be creating a spurious relationship.

Daylight isn't the only signal that the brain can use for the purpose of biological clock resetting, though it is the principal and preferential signal, when present. So long as they are reliably repeating, the brain can also use other external cues, such as food, exercise, and even regularly timed social interaction. All of these events have the ability to reset the biological clock, allowing it to strike a precise twenty-four-hour note. It is the reason that individuals with certain forms of blindness do not entirely lose their circadian rhythm. Despite not receiving light cues due to their blindness, other phenomena act as their resetting triggers. Any signal that the brain uses for the purpose of clock resetting is termed a zeitgeber, from the German time giver or synchronizer. Thus, while light is the most reliable and thus the primary zeitgeber, there are many factors that can be used in addition to, or in the absence of, daylight.

Earlier agricultural systems were integrated with and co-evolved with technologies, beliefs, myths and traditions as part of an integrated social system. Generally, people planted a variety of crops in different areas, in the hope of obtaining a reasonably stable food supply. These systems could only be maintained at low population levels, and were relatively non-destructive (but not always). More recently, agriculture has in many places lost its local character, and has become incorporated into the global economy. This has led to increased pressure on agricultural land for exchange commodities and export goods. More land is being diverted from local food production to cash crops for export and exchange; fewer types of crops are raised, and each crop is raised in much greater quantities than before. Thus, ever more land is converted from forest (and other natural systems) for agriculture for export, rather than using land for subsistence crops.

In their study in 2007 Katherine Kinzler and her colleagues at Harvard showed that our tendency to identify with an in-group to a large degree begins in infancy and may be innate. Kinzler and her team took a bunch of five-month-olds whose families only spoke English and showed the babies two videos. In one video, a woman was speaking English. In the other, a woman was speaking Spanish. Then they were shown a screen with both women side by side, not speaking. In infant psychology research, the standard measure for affinity or interest is attention ― babies will apparently stare longer at the things they like more. In Kinzler's study, the babies stared at the English speakers longer. In other studies, researchers have found that infants are more likely to take a toy offered by someone who speaks the same language as them. Psychologists routinely cite these and other experiments as evidence of our built-in evolutionary preference for our own kind.

When you pluck a guitar string it moves back and forth hundreds of times every second. Naturally, this movement is so fast that you cannot see it - you just see the blurred outline of the moving string. Strings vibrating in this way on their own make hardly any noise because strings are very thin and don't push much air about. But if you attach a string to a big hollow box (like a guitar body), then the vibration is amplified and the note is heard loud and clear. The vibration of the string is passed on to the wooden panels of the guitar body, which vibrate back and forth at the same rate as the string. The vibration of the wood creates more powerful waves in the air pressure, which travel away from the guitar. When the waves reach your eardrums they flex in and out the same number of times a second as the original string.

Boundaries between work and home are blurring as portable digital technology makes it increasingly possible to work anywhere, anytime. Individuals differ in how they like to manage their time to meet work and outside responsibilities. Some people prefer to separate or segment roles so that boundary crossings are minimized. For example, these people might keep separate email accounts for work and family and try to conduct work at the workplace and take care of family matters only during breaks and non-work time. We've even noticed more of these segmenters carrying two phones - one for work and one for personal use. Flexible schedules work well for these individuals because they enable greater distinction between time at work and time in other roles. Other individuals prefer integrating work and family roles all day long. This might entail constantly trading text messages with children from the office, or monitoring emails at home and on vacation, rather than returning to work to find hundreds of messages in their inbox.

A complementary good is a product that is often consumed alongside another product. For example, popcorn is a complementary good to a movie, while a travel pillow is a complementary good for a long plane journey. When the popularity of one product increases, the sales of its complementary good also increase. By producing goods that complement other products that are already (or about to be) popular, you can ensure a steady stream of demand for your product. Some products enjoy perfect complementary status - they have to be consumed together, such as a lamp and a lightbulb. However, do not assume that a product is perfectly complementary, as customers may not be completely locked in to the product. For example, although motorists may seem required to purchase gasoline to run their cars, they can switch to electric cars.

It's not news to anyone that we judge others based on their clothes. In general, studies that investigate these judgments find that people prefer clothing that matches expectations - surgeons in scrubs, little boys in blue - with one notable exception. A series of studies published in an article in June 2014 in the Journal of Consumer Research explored observers' reactions to people who broke established norms only slightly. In one scenario, a man at a black-tie affair was viewed as having higher status and competence when wearing a red bow tie. The researchers also found that valuing uniqueness increased audience members' ratings of the status and competence of a professor who wore red sneakers while giving a lecture. The results suggest that people judge these slight deviations from the norm as positive because they suggest that the individual is powerful enough to risk the social costs of such behaviors.

From an organizational viewpoint, one of the most fascinating examples of how any organization may contain many different types of culture is to recognize the functional operations of different departments within the organization. The varying departments and divisions within an organization will inevitably view any given situation from their own biased and prejudiced perspective. A department and its members will acquire tunnel vision which disallows them to see things as others see them. The very structure of organizations can create conflict. The choice of whether the structure is mechanistic or organic can have a profound influence on conflict management. A mechanistic structure has a vertical hierarchy with many rules, many procedures, and many levels of management involved in decision making. Organic structures are more horizontal in nature, where decision making is less centralized and spread across the plane of the organization.

An excellent alternative to calming traffic is removing it. Some cities reserve an extensive network of lanes and streets for bikes, pedestrians, and the occasional service vehicle. This motivates people to travel by bike rather than by car, making streets safer for everyone. As bicycles become more popular in a city, planners can convert more automobile lanes and entire streets to accommodate more of them. Nevertheless, even the most bikeable cities still require motor vehicle lanes for taxis, emergency vehicles, and delivery trucks. Delivery vehicles are frequently a target of animus, but they are actually an essential component to making cities greener. A tightly packed delivery truck is a far more efficient transporter of goods than several hybrids carrying a few shopping bags each. Distributing food and other goods to neighborhood vendors allows them to operate smaller stores close to homes so that residents can walk, rather than drive, to get their groceries.

Every time a new medium comes along - whether it's the invention of the printed book, or TV, or SNS - and you start to use it, it's like you are putting on a new kind of goggles, with their own special colors and lenses. Each set of goggles you put on makes you see things differently. So when you start to watch television, before you absorb the message of any particular TV show - whether it's Wheel of Fortune or The Wire - you start to see the world as being shaped like television itself. That's why Marshall McLuhan said that every time a new medium comes along - a new way for humans to communicate - it has buried in it a message. It is gently guiding us to see the world according to a new set of codes. The way information gets to you, McLuhan argued, is more important than the information itself. TV teaches you that the world is fast; that it's about surfaces and appearances.

While social media attention is potentially an instrument to achieve ends like elite celebrity, some content creators desire ordinary fame as a social end in itself. Not unlike reality television stars, social media celebrities are often criticized for not having skills and talents associated with traditional, elite celebrity, such as acting or singing ability. This criticism highlights the fact that digital content creators face real barriers to crossing over to the sphere of elite celebrity. However, the criticism also misses the point that the phenomenon of ordinary celebrity reconstructs the meaning of fame. The elite celebrity is symbolized by the metaphor of the star, characterized by mystery and hierarchical distance and associated with naturalized qualities of talent and class. The ordinary celebrity attracts attention through regular and frequent interactions with other ordinary people. Achieving ordinary fame as a social media celebrity is like doing well at a game, because in this sphere, fame is nothing more nor less than relatively high scores on attention scales, the metrics of subscribers, followers, Likes, or clicks built into social media applications.

Higher education has grown from an elite to a mass system across the world. In Europe and the USA, increased rates of participation occurred in the decades after the Second World War. Between 2000 and 2014, rates of participation in higher education almost doubled from 19% to 34% across the world among the members of the population in the school-leaving age category (typically 18-23). The dramatic expansion of higher education has been marked by a wider range of institutions of higher learning and a more diverse demographic of students. Changes from an elite system to a mass higher education system are associated with political needs to build a specialized workforce for the economy. In theory, the expansion of higher education to develop a highly skilled workforce should diminish the role of examinations in the selection and control of students, initiating approaches to assessment which enable lifelong learning: assessment for learning and a focus on feedback for development. In reality, sociopolitical changes to expand higher education have set up a 'field of contradictions' for assessment in higher education. Mass higher education requires efficient approaches to assessment, such as examinations and multiple-choice quizzes, with minimalist, impersonal, or standardised feedback, often causing students to focus more on grades than feedback. In contrast, the relatively small numbers of students in elite systems in the past allowed for closer relationships between students and their teachers, with formative feedback shaping the minds, academic skills, and even the characters of students.

Serene tried to do a pirouette in front of her mother but fell to the floor. Serene's mother helped her off the floor. She told her that she had to keep trying if she wanted to succeed. However, Serene was almost in tears. She had been practicing very hard the past week but she did not seem to improve. Serene's mother said that she herself had tried many times before succeeding at Serene's age. She had fallen so often that she sprained her ankle and had to rest for three months before she was allowed to dance again. Serene was surprised. Her mother was a famous ballerina and to Serene, her mother had never fallen or made a mistake in any of her performances. Listening to her mother made her realize that she had to put in more effort than what she had been doing so far.

Many people think of what might happen in the future based on past failures and get trapped by them. For example, if you have failed in a certain area before, when faced with the same situation, you anticipate what might happen in the future, and thus fear traps you in yesterday. Do not base your decision on what yesterday was. Your future is not your past and you have a better future. You must decide to forget and let go of your past. Your past experiences are the thief of today's dreams only when you allow them to control you.

Storyteller Syd Lieberman suggests that it is the story in history that provides the nail to hang facts on. Students remember historical facts when they are tied to a story. According to a report, a high school in Boulder, Colorado, is currently experimenting with a study of presentation of historical material. Storytellers present material in dramatic context to the students, and group discussion follows. Students are encouraged to read further. In contrast, another group of students is involved in traditional research/report techniques. The study indicates that the material presented by the storytellers has much more interest and personal impact than that gained via the traditional method.

Experts advise people to take the stairs instead of the elevator or walk or bike to work. These are good strategies: climbing stairs provides a good workout, and people who walk or ride a bicycle for transportation most often meet their needs for physical activity. Many people, however, face barriers in their environment that prevent such choices. Few people would choose to walk or bike on roadways that lack safe sidewalks or marked bicycle lanes, where vehicles speed by, or where the air is polluted. Few would choose to walk up stairs in inconvenient and unsafe stairwells in modern buildings. In contrast, people living in neighborhoods with safe biking and walking lanes, public parks, and freely available exercise facilities use them often - their surroundings encourage physical activity.

How can we teach our children to memorize a broad range of information? Let me prove to you that all people are potential geniuses, with brains designed to store, control, and remember large amounts of information through memorization by repetition. Imagine the grocery store where you shop the most. If I asked you to tell me where the eggs are, would you be able to do so? Of course you could. The average grocery store carries over 10,000 items, yet you can quickly tell me where to find most of them. Why? The store is organized by category, and you have shopped in the store repeatedly. In other words, you've seen those organized items over and over again, and the arrangement by category makes it easy for you to memorize the store's layout. You can categorize 10,000 items from just one store.

The first underwater photographs were taken by an Englishman named William Thompson. In 1856, he waterproofed a simple box camera, attached it to a pole, and lowered it beneath the waves off the coast of southern England. During the 10minute exposure, the camera slowly flooded with seawater, but the picture survived. Underwater photography was born. Near the surface, where the water is clear and there is enough light, it is quite possible for an amateur photographer to take great shots with an inexpensive underwater camera. At greater depths - it is dark and cold there - photography is the principal way of exploring a mysterious deep-sea world, 95 percent of which has never been seen before.

Honesty is a fundamental part of every strong relationship. Use it to your advantage by being open with what you feel and giving a truthful opinion when asked. This approach can help you escape uncomfortable social situations and make friends with honest people. Follow this simple policy in life - never lie. When you develop a reputation for always telling the truth, you will enjoy strong relationships based on trust. It will also be more difficult to manipulate you. People who lie get into trouble when someone threatens to uncover their lie. By living true to yourself, you'll avoid a lot of headaches. Your relationships will also be free from the poison of lies and secrets. Don't be afraid to be honest with your friends, no matter how painful the truth is. In the long term, lies with good intentions hurt people much more than telling the truth.

Since a great deal of day-to-day academic work is boring and repetitive, you need to be well motivated to keep doing it. A mathematician sharpens her pencils, works on a proof, tries a few approaches, gets nowhere, and finishes for the day. A writer sits down at his desk, produces a few hundred words, decides they are no good, throws them in the bin, and hopes for better inspiration tomorrow. To produce something worthwhile - if it ever happens - may require years of such fruitless labor. The Nobel Prizewinning biologist Peter Medawar said that about four-fifths of his time in science was wasted, adding sadly that nearly all scientific research leads nowhere. What kept all of these people going when things were going badly was their passion for their subject. Without such passion, they would have achieved nothing.

Within a store, the wall marks the back of the store, but not the end of the marketing. Merchandisers often use the back wall as a magnet, because it means that people have to walk through the whole store. This is a good thing because distance traveled relates more directly to sales per entering customer than any other measurable consumer variable. Sometimes, the wall's attraction is simply appealing to the senses, a wall decoration that catches the eye or a sound that catches the ear. Sometimes the attraction is specific goods. In supermarkets, the dairy is often at the back, because people frequently come just for milk. At video rental shops, it's the new releases.

The good news is, where you end up ten years from now is up to you. You are free to choose what you want to make of your life. It's called free will and it's your basic right. What's more, you can turn it on instantly! At any moment, you can choose to start showing more respect for yourself or stop hanging out with friends who bring you down. After all, you choose to be happy or miserable. The reality is that although you are free to choose, you can't choose the consequences of your choices. It's a package deal. As the old saying goes, If you pick up one end of the stick, you pick up the other. Choice and consequence go together like mashed potatoes and gravy.

Just think for a moment of all the people upon whom your participation in your class depends. Clearly, the class requires a teacher to teach it and students to take it. However, it also depends on many other people and organizations. Someone had to decide when the class would be held and in what room, communicate that information to you, and enroll you in that class. Someone also had to write a textbook, and with the assistance of many other people - printers, editors, salespeople, and bookstore employees - it has arrived in your hands. Thus, a class that seems to involve just you, your fellow students, and your teacher is in fact the product of the efforts of hundreds of people.

Suppose that you are busy working on a project one day and you have no time to buy lunch. All of a sudden your best friend shows up with your favorite sandwich. He tells you that he knows you are busy and he wants to help you out by buying you the sandwich. In this case, you are very likely to appreciate your friend's help. However, if a stranger shows up with the same sandwich and offers it to you, you won't appreciate it. Instead, you would be confused. You would likely think Who are you, and how do you know what kind of sandwich I like to eat? The key difference between these two cases is the level of trust. You trust your best friend so much that you won't worry about him knowing you too well, but you certainly would not give the same level of trust to a stranger.

If you start collecting and analyzing data without first clarifying the question you are trying to answer, you're probably doing yourself more harm than good. You'll end up drowning in a flood of information and realize only later that most of that research was a waste of time. To avoid this problem, you should develop a problem-solving design plan before you start collecting information. In the design plan, you clarify the issues you are trying to solve, state your hypotheses, and list what is required to prove those hypotheses. Developing this plan before you start researching will greatly increase your problem-solving productivity. In addition, putting your plan down on paper will not only clarify your thoughts. If you're working in a group, this plan will also help your team focus on what to do and provide the starting point for your group brainstorming.

Human beings are driven by a natural desire to form and maintain interpersonal relationships. From this perspective, people seek relationships with others to fill a fundamental need, and this need underlies many emotions, actions, and decisions throughout life. Probably, the need to belong is a product of human beings' evolutionary history as a social species. Human beings have long depended on the cooperation of others for the supply of food, protection from predators, and the acquisition of essential knowledge. Without the formation and maintenance of social bonds, early human beings probably would not have been able to cope with or adapt to their physical environments. Thus, seeking closeness and meaningful relationships has long been vital for human survival.

Mammals tend to be less colorful than other animal groups, but zebras are strikingly dressed in black-and-white. What purpose do such high contrast patterns serve? The colors' roles aren't always obvious. The question of what zebras can gain from having stripes has puzzled scientists for more than a century. To try to solve this mystery, wildlife biologist Tim Caro spent more than a decade studying zebras in Tanzania. He ruled out theory after theory ― stripes don't keep them cool, stripes don't confuse predators ― before finding an answer. In 2013, he set up fly traps covered in zebra skin and, for comparison, others covered in antelope skin. He saw that flies seemed to avoid landing on the stripes. After more research, he concluded that stripes can literally save zebras from disease-carrying insects.

There is good evidence that in organic development, perception starts with recognizing outstanding structural features. For example, when two-year-old children and chimpanzees had learned that, of two boxes presented to them, the one with a triangle of a particular size and shape always contained attractive food, they had no difficulty applying their training to triangles of very different appearance. The triangles were made smaller or larger or turned upside down. A black triangle on a white background was replaced by a white triangle on a black background, or an outlined triangle by a solid one. These changes seemed not to interfere with recognition. Similar results were obtained with rats. Karl Lashley, a psychologist, has asserted that simple transpositions of this type are universal in all animals including humans.

When I was very young, I had a difficulty telling the difference between dinosaurs and dragons. But there is a significant difference between them. Dragons appear in Greek myths, legends about England's King Arthur, Chinese New Year parades, and in many tales throughout human history. But even if they feature in stories created today, they have always been the products of the human imagination and never existed. Dinosaurs, however, did once live. They walked the earth for a very long time, even if human beings never saw them. They existed around 200 million years ago, and we know about them because their bones have been preserved as fossils.

Acoustic concerns in school libraries are much more important and complex today than they were in the past. Years ago, before electronic resources were such a vital part of the library environment, we had only to deal with noise produced by people. Today, the widespread use of computers, printers, and other equipment has added machine noise. People noise has also increased, because group work and instruction are essential parts of the learning process. So, the modern school library is no longer the quiet zone it once was. Yet libraries must still provide quietness for study and reading, because many of our students want a quiet study environment. Considering this need for library surroundings, it is important to design spaces where unwanted noise can be eliminated or at least kept to a minimum.

Of the many forest plants that can cause poisoning, wild mushrooms may be among the most dangerous. This is because people sometimes confuse the poisonous and edible varieties, or they eat mushrooms without making a positive identification of the variety. Many people enjoy hunting wild species of mushrooms in the spring season, because they are excellent edible mushrooms and are highly prized. However, some wild mushrooms are dangerous, leading people to lose their lives due to mushroom poisoning. To be safe, a person must be able to identify edible mushrooms before eating any wild one.

Recent studies point to the importance of warm physical contact for healthy relationships with others. In one study, participants who briefly held a cup of hot (versus iced) coffee judged a target person as having a warmer personality (generous, caring); in another study, participants holding a hot (versus cold) pack were more likely to choose a gift for a friend instead of something for themselves. These findings illustrate that mere contact experiences of physical warmth activate feelings of interpersonal warmth. Moreover, this temporarily increased activation of interpersonal warmth feelings then influences judgments toward other people in an unintentional manner. Such feelings activated in one context last for a while thereafter and have influence on judgment and behavior in later contexts without the person's awareness.

Hundreds of thousands of people journeyed far to take part in the Canadian fur trade. Many saw how inhabitants of the northern regions stored their food in the winter ― by burying the meats and vegetables in the snow. But probably few of them had thoughts about how this custom might relate to other fields. One who did was a young man named Clarence Birdseye. He was amazed to find that freshly caught fish and duck, frozen quickly in such a fashion, kept their taste and texture. He started wondering: Why can't we sell food in America that operates on the same basic principle? With this thought, the frozen foods industry was born. He made something extraordinary from what, for the northern folk, was the ordinary practice of preserving food. So, what went on in his mind when he observed this means of storage? Something mysterious happened in his curious, fully engaged mind. Curiosity is a way of adding value to what you see. In the case of Birdseye, it was strong enough to lift him out of the routine way of seeing things. It set the stage for innovation and discovery, for coming up with something new.

Did you know that among jellyfish there is one species that may be immortal? When threatened, sick or old, these jellyfish start to create younger versions of themselves that will grow up into an adult identical version. I'm a little bit jellyous. How about you? Well, a jellyfish boom is now happening in the UK and Ireland, according to the Marine Conservation Society. We asked its data expert, Agnes Jackson, to explain the why.↵
There's a jellyfish boom in the UK and Ireland according to a new report. The Marine Conservation Society has revealed a 32% increase in jellyfish sightings compared to last year. The charity's annual report is based on data sent in by the public. Those sightings are then analyzed in interesting patterns, such as changes in species or long-term trends in population sizes. So, what's behind the rise of jellyfish sightings?↵
As waters warm in springtime, jellyfish start to grow and reproduce. And when the conditions are really good, when the water is warm, when there's lots of food available, that reproduction can happen really very, very quickly. Under those conditions, the numbers of jellyfish at sea can get to be very large. If that coincides with storms or onshore winds, these blooms of jellyfish are blown in towards the coast where they accumulate and appear even more dense. If the public happened to be there at that time, that's when there are more and more observations.↵
This year, ocean temperatures have reached record levels, with some parts experiencing intense and unprecedented heat waves. But experts say we can't solely attribute the jellyfish boom to climate change.↵
Whether we can say the large numbers this year are consequence of climatic change, I wouldn't want to do that simply because there are so many other variables that contribute to that large reproduction. If we see increasing temperatures into the future, it wouldn't be surprising if the numbers of jellyfish increased as a consequence.

Romantic love and attachment are basic survival mechanisms that evolved millions of years ago so that we could find the right partner and send cur DNA into tomorrow. It's a basic human survival mechanism. Helen Fisher is a biological anthropologist who studies romantic love and attachment and how it affects the brain, not only when you fall in love, but also when you fall out of it. Nobody gets out of love alive. We all suffer when we've been rejected When I and my colleagues put 17 people who had just been rejected in love, we found about six or seven things that happen in the brain of everybody. A brain region linked with feelings of romantic love remain active. You don't fall out of love with somebody just because they dumped you. As a matter of fact, you can even love them more. A brain region linked with feelings of deep attachment become active. You're still feeling attached to the person. A brain region linked with physical pain becomes active when you've been rejected And then there's three brain regions linked with craving and addiction, particularly a particular little factory called the nucleus accumbens. And that factory becomes active with any kind of addiction, like gambling addiction, food addiction. And it's a brain region that becomes active as well when you have been rejected in love I do think that romantic love is an addiction. It can be a perfectly wonderful addiction when it's going wellt and a perfectly horrible addiction when it's going poorly Basically, we suffer because from ancient times this jeopardized your ability to send your DNA on into tomorrow and that's your survival. No wonder we suffer so much. But it's not all pain and suffering. There is one thing Fisher noticed that helps ease the feelings of heartbreak and rejection. The longer from that moment of rejection with more and more time, you see less and lets activity in brain regions linked with attachment. We've been able to prove that time does heal.